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EA Sports FIFA 2021

Fearless FC

Client / EA Sports FIFA 2021

Team/

Amira Moussa - art director

Aman Soin - copywriter

Beau Turner - art director

Chelsea Santos - strategist

Vanessa Valenzuela - strategist 

Vivianne Vo - social strategist

Ask: Use The EA Sports position and reach, to be a catalyst for real change to end racism in football

 

Insight: Fear is present at every stage of anti-racism. 

 

Solution: To help fight racism within the game of football, we brought together 11 world-renowned football players and EA FIFA gamers to create the ultimate team for fans to get behind. We will call that team Fearless FC. Every team needs a jersey so we made a Fearless FC kit that includes a jersey and a Player Guidebook. It's scary facing racism alone but together we can conquer anything. Racism Divides Football Unites. 

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Launch Video

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