EA Sports FIFA 2021
Fearless FC
Client / EA Sports FIFA 2021
Team/
Amira Moussa - art director
Aman Soin - copywriter
Beau Turner - art director
Chelsea Santos - strategist
Vanessa Valenzuela - strategist
Vivianne Vo - social strategist
Ask: Use The EA Sports position and reach, to be a catalyst for real change to end racism in football
Insight: Fear is present at every stage of anti-racism.
Solution: To help fight racism within the game of football, we brought together 11 world-renowned football players and EA FIFA gamers to create the ultimate team for fans to get behind. We will call that team Fearless FC. Every team needs a jersey so we made a Fearless FC kit that includes a jersey and a Player Guidebook. It's scary facing racism alone but together we can conquer anything. Racism Divides Football Unites.